Introduction: Carrot juice is one of the most consumed and healthy fruit juices and is a rich source of carotenoids, such as beta-carotene, which is responsible for its orange color and is a precursor of vitamin A (Zhou et al., 2009). In conventional methods of food heating, due to the transfer of heat by the conduction method and the presence of a hot surface in contact with the food, particles near the surface are exposed to heat more than distant particles; therefore, food compounds are damaged and there is a possibility of burning of surface part of the food (Kamali and Farahnak 2015). Ohmic heating is a thermal process that produces heat by passing an alternating current through the food. This heating system differs from conventional heating methods in terms of heat generation and heat transfer, as well as in terms of temperature distribution that occurs during heating. Studies show that this method has a very high thermal uniformity, environmentally friendly, high efficiency and easy control over other common thermal techniques. Ohmic heating is also used as a method to inactivate microbial activity (such as pasteurization), extraction, dehydration or solid to liquid transformation (Pereira et al., 2007). Many agricultural products spoil very quickly due to high humidity, which makes them particularly difficult to store. In addition, due to the seasonality of these products and on the other hand the demand for its consumption in other seasons, the need to processing of these products (such as drying and concentrating of its extract) seems necessary (Darvishi et al., 2013). The amount of heat generated by ohmic heating directly depends on the electrical resistance of the food and the Voltage gradient applied (Marcos et al., 2010). Ohmic heating derives its name from Ohm's law, which is the known relationship between current, Voltage and electrical resistance. In ohmic heating, the food placed between the electrodes acts as a resistor in the electrical circuit. This food must be physically able to conduct electricity (Sakr and Liu 2014). The purpose of this study was to investigate the quality characteristics of carrot juice such as color changes, pH and specific energy consumption. Materials and methods: Carrot samples used in this study were prepared from the city of Khorramabad in 2018. After washing the fruits with water, the surface water of the fruits was taken with absorbent paper. An industrial juicer extracted the juices. It should be noted that no filtration was performed on the extracted fruit juices because the heating rate of a substance in the ohmic heating method is strongly dependent on the particle size of the substance. The presence of pulp increases the heating rate and thus increases the final quality of the product (Shiby et al., 2014). In addition, fruit pulp has a very high percentage of vitamins and minerals. The amount of fruit pulp was about 12% by weight. The initial humidity of carrot was calculated using AOAC (2002) standard of oven heating (24 hours heating at 103° C) equal to 89. 7%. In all experiments, the weight of the carrot juice sample was considered constant and equal to 100 g. Ohmic heating system used include temperature sensor, digital scale, power analyzer, Voltage variable (Voltage regulator-to select the required Voltage), ohmic cell (ohmic container) and computer. The ohmic container is a rectangular cubic tank made of glass with a thickness of 4 mm and a height of 18 cm in the form of a piece. Two electrodes (made of stainless steel, aluminum, zinc and copper) with dimensions of 10 × 11 cm (electrode surface) and with a thickness of 1 mm are connected vertically to the inner walls of the chamber with steel screws to the inner body of the ohmic container. The distance between the electrodes is 9. 5 cm. Heating tests were performed at Voltage gradient levels of 15, 20 and 25 V/cm until the weight of the material reached 60 g (40% concentration) and the variable Voltage was switched off. Prior to testing, the samples were placed in the laboratory for 10 minutes to be at the same temperature as the environment. After heating, the parameters of temperature, weight, electric current and Voltage passing through the food material were measured and recorded. A digital power analyzer was used to measure changes in Voltage, current and energy consumption during the heating process. In order to make changes in the input Voltage to the ohmic heating system, a number of Voltage variable devices with a working range of 0 to 330 volts were used. The pH of carrot juice samples before and after ohmic heating was measured and recorded by a pH meter. It is noteworthy that the pH of the heated samples was measured after isothermal exposure to the Environment. Lab color space was used to obtain the color of the product and also to compare the product obtained from different treatments with each other. Photoshop software was used for this purpose. In this study, the effect of changing the Voltage gradient and the type of electrode material on the quality characteristics of carrot juice was studied by performing a basic test in a completely randomized design with three replications. Independent variables include Voltage gradient (15, 20 and 25 V/cm) and type of electrodes (steel, copper, zinc and aluminum) and dependent variables include product quality characteristics before and after the ohmic heating process including color changes, pH and special energy consumption. Data analysis of variance was performed using SPSS 16 software. Results and discussion: The results showed that the interaction of electrode material and Voltage gradient on the total color change (Δ E) of carrot juice was significant (P<0. 05) and the best performance (lowest Δ E index) was related to the use of copper and steel electrodes and Voltage gradient of 25 V/cm. The interaction of electrode material and Voltage gradient on the specific energy consumption of carrot juice was significant (P<0. 05). The results also showed that the interaction of electrode material and Voltage gradient on the percentage of pH changes in carrot juice was significant and the lowest percentage changes in pH of carrot juice were related to steel and copper electrodes in the Voltage gradient of 25 V/cm, respectively. As the Voltage gradient increased, the specific energy consumption decreased. Specific energy consumption was changed from 3. 45 to 3. 87 MJ/kg for copper electrode in Voltage gradient of 25 V/cm and steel electrode in Voltage gradient of 15 V/cm, respectively. Conclusion: The interaction of electrode material and Voltage gradient on the percentage of pH changes, total color change (Δ E) and specific energy consumption of carrot juice was significant. In this research, the best performance of the ohmic heating system with the least energy consumption, the least changes and the least changes were related to the copper electrode and Voltage gradient of 25 V/cm.